The classic version of the love bracelet starts at $6,300 USD for the yellow and pink gold versions, with white gold offered at $6,750. In the 1990s, Cartier filed a lawsuit against multiple jewelry stores in Manhattan and Puerto Rico, alleging that the stores were selling counterfeit Love Bracelets. The bracelet has received some criticism over its design, which some have compared to medieval chastity belts. In 2006 the line was considered to be the "most successful collection in Cartier's history." As of 2019, the Love Bracelet is still in production and Cartier has expanded the line to include products based on the original bracelet's design, including cufflinks, rings, earrings, necklaces, and watches. Prices for the bracelets differ depending on the item's materials, and some can exceed $56,000. Early versions of the Love Bracelet featured gold plating, while more recent designs are created from solid gold or platinum. The Love Bracelet (styled L ⊝V e, with the horizontal line inside the letter "O" alluding to the bracelet's locking mechanism) is a piece of jewelry designed in 1969 by Aldo Cipullo for Cartier SA. A recent edition of the Love bracelet (screwdriver not pictured).
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